UK based fruit drink company innocent drinks (through the innocent foundation) works with organisations in developing countries where its fruit is sourced building secure futures through sustainable farming.

Between 2006 and 2009 IDE-UK and innocent partnered on a project that helped small farmers in Ethiopia  grow apples which were  sold at market to generate additional income.  So far, the project has helped 226 farmers get started in the apple business; it’s a great example of IDE’s method in action.

In April 2010 the innocent foundation and IDE UK have initiated a further three-year project together in Vietnam.  Read more about the new project.

>> More about the partnership with the innocent foundation